- I started to market myself as a photographer for bloggers and I changed the way I described my photography to people, as well as on my website and social media.
- I also started to say no to other types of shoots, like weddings. Not because I didn’t like shooting them, but because I knew I wanted to put all my energy into blogger shoots and get really good at them.
- It will attract people you most want to work with or have as your readers.
- It will repel people who aren’t right for your blog or a good fit for you to work with.
- You can build authority in your niche easier vs trying to become an authority in everything (sounds kinda exhausting).
- You’ll be top of mind for your readers and customers since you specialize in something specific.
If you’re just starting your blog or business and are wanting to go niche and be known for something, here are a few ways you can do it:
- Know who your audience is and how you want to help them.
- This can apply to bloggers and business owners alike. Decide what topic or group of people you want to serve and create useful content or products that solve their problems.
- Create a list of all of their similarities so you know exactly who you’re creating for — what are their interests, fears, hopes, hobbies, age, location, etc. This has helped me while writing and creating content.
- Decide what you do want to be known for and what you’re going to say no to (and don’t be afraid to say no).
- Once I decided to become more niche, I started to say no to weddings. After I made that decision, I had six people ask me to shoot their wedding and as bad as I felt about saying no, I turned them down because it wasn’t where I wanted to excel — and I knew the time and energy I’d be using could go towards improving other areas of my work. (And let’s face it, there are so many talented wedding photographers out there I knew they’d be in much better hands than mine.)
- Become an authority in your niche:
- You can do this by blogging helpful information for your target audience or customers, or sending out a newsletter like this one! (If you missed my newsletter on why bloggers need a newsletter you can catch up here!)
- You can speak at local events or workshops to build your credibility and meet other people in your niche.
- Teach classes in-person or online. I’ve taught four in-person workshops and have an online photography class specifically for bloggers who want to learn how to use their camera and shoot gorgeous images for their blog and Instagram.
- Guest post for blogs or platforms who have the same target audience or customers as you do.
- Market whatever you want to do more of.
- If you’re a graphic designer and you love creating wedding invitations and want to do more of them, you’re definitely going to want to make those prominent in your portfolio.
- This may attract other types of jobs than just the niche you intend so it’s up to you what you want to say yes or no to.
Want to work with me? Here are a few ways we can make that happen:
Join my online photography class for bloggers called the Basics of Shooting for your Blog. This is an online class you can join and watch at any time. It’s specifically for fashion and lifestyle bloggers who want to learn how to use their camera so they can create gorgeous images for their blog and Instagram.
Get my FREE email course for fashion & lifestyle bloggers
Shooting with Confidence is a 9-day email course for fashion & lifestyle bloggers who want to confidently shoot with their DSRL.